"Dude I'm Broke" Why Is My Data Worth Harvesting?

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Sources: In Order

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Most of us just accept that Google and Facebook and Amazon and Neopets and Reddit and X are collecting and collating our information to serve us slightly more effective ads , so they can make slightly more revenue.

Of course it's all very creepy, and dystopian… but honestly, the more immediate question is; how is all of this even financially viable?