Refugee Riots – Salience and Storytelling

In times of crisis people are desperate for stories to explain why their lives are getting worse. This is why storytelling is the most important – and most ignored – aspect of politics right now. The far right offer a simple story, repeated over and over: it's the immigrants. The Trumps and Farages of the world are surging on the back of this simple, effective storytelling. Can we come up with a better story?


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00:00 Intro
03:02 What is salience?
07:02 The media decides what is or isn't discussed
08:29 The importance of storytelling
10:20 People need stories in times of crisis
14:55 The best storytellers take power
17:35 Citizen journalists on social media are powerful
22:29 Tell simple messages
23:22 What our story needs to be
25:22 WHY the far right is winning

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