Reimagining Traditional Architecture for Modern Needs | Riyad Joucka | TED

Architect Riyad Joucka believes your home should be a mirror of who you are. Using 3D printing and ancient architectural wisdom, he's designing efficient, personal homes that respond to context, climate and culture without sacrificing character. He makes the case that we should start designing for people, not the market. (Recorded at TED@BCG on October 23, 2025)

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