Why are adverts so loud?

This was so much more complex than I thought. ■ AD: 👨‍💻 NordVPN's best deal is here: https://nordvpn.com/tomscott - with a 30-day money-back guarantee.

Graphics by Willow Marler https://wmad.co.uk
Written with Sean M Elliott https://twitter.com/SeanMElliott/

Audio mix and script proofread by Graham Haerther and Manuel Simon at Standard Studios (who had to deal with the audio-nightmare that was the echoey green screen room I filmed in)

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