Why It’s Getting Harder to Notice What’s Happening to You

Dopamine doesn’t make you happy. It makes you pay attention.

The problem is, with modern tech, there’s more competing for your attention than ever.

Which makes it harder to notice when your behaviour is being shaped in the first place.

Full video over on the channel!

#Dopamine #Psychology #SocialMedia #Behaviour #BarrysEconomics

This video is about the business model of every major social media platform on earth and what that does to viewers (your scroll is not random), what it does to creators should terrify anyone who makes videos on here, and the neuroscience of why the people most at risk of being changed by the algorithm are exactly the people experiencing the most success.
Plus: why I'm posting this video anyway.

Sources & research referenced:

Skinner, B.F. variable-ratio reinforcement (1938)
Tamir & Mitchell, Harvard, the neuroscience of self-disclosure, PNAS (2012)
Phil Reed, Swansea University, dopamine and drift detection
Hogeveen, Inzlicht & Obhi, power and empathy, Journal of Experimental Psychology (2014)
Wilkinson & Pickett, The Spirit Level (2009)
Piketty, Capital in the Twenty-First Century (2013)

I’m Barry Ferns, a comedian whose personal journey through failure, homelessness, and rebuilding led me to explore the socio and behavioural economics of inequality.

This channel digs into how systems of power shape our identity, behaviour, and beliefs, and how we can shift the stories we tell ourselves and each other about poverty, inequality, and who’s to blame.

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If you’re new to this, check out @garyseconomics first – his channel gives the structural and financial perspective. This one adds the lived, social and emotional side.

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Want to see the stand-up side of all this?
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To learn more about my comedy club, Angel Comedy, and buy tickets for shows head here: https://www.angelcomedy.co.uk/

#BarrysEconomics #GarysEconomics #Inequality #BehaviouralEconomics #SocialJustice #BarryFerns #ComedyWithDepth