WTF Is Happening To The Car Market?

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*** Sources ***

https://www.cnbc.com/2026/05/08/toyota-1q-2026-earnings.html

https://www.bbc.com/news/articles/c4gqyyly9v8o

https://www.wardsauto.com/news/gm-reports-55-billion-decline-net-income-2025-ev-charges-earnings/810616/

https://finance.yahoo.com/news/ford-reports-record-financial-losses-203003654.html

https://www.cnbc.com/2025/01/15/how-nissan-profits-dropped.html

https://www.wardsauto.com/news/volvo-blames-us-tariffs-exchange-rates-for-2025-profit-slump/811670/

https://www.nytimes.com/2026/05/14/business/honda-earnings-electric-vehicles.html

https://finance.yahoo.com/news/stellantis-reports-26-3-billion-074500014.html

https://www.cnbc.com/2024/07/25/ev-owners-want-to-buy-gas-cars-again.html

https://www.caranddriver.com/features/a69879073/automakers-pull-back-on-evs/

https://www.statista.com/statistics/265859/vehicle-sales-worldwide/

https://oica.net/

https://www.statista.com/statistics/183713/value-of-us-passenger-cas-sales-and-leases-since-1990/

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https://www.prnewswire.com/news-releases/cox-automotive-forecasts-2026-new-vehicle-sales-at-15-8-million-down-from-2025-as-market-fragmentation-slows-growth-302654302.html

https://www.wsj.com/business/autos/one-million-new-car-buyers-are-gone-and-theyre-not-coming-back-soon-c8984fae

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Over the last year, the car market has… kind of been going through something.
Toyota, Volkswagen, GM, Ford, Nissan, Volvo and almost every other big name car manufacturer have seen widespread disruptions alongside massive profit drops,
and… they were the lucky ones.
Honda recently posted its first annual loss in just under 70 years of operations and not to be outdone Stellantis recorded the largest loss from an automaker outside of a major global recession.
Embodying his company values, the Stellantis CEO broke down… a turnaround plan that involved going all in on V8s… which was announced exactly 2 days before the start of the war in Iran…
Now I know you guys don’t want to hear me say Tariff disruption, consumer debt and tHe K-ShApEd Economy for another 15 minutes this week, and the well uhh “good news” is that there is a little bit more going on here,
Even at the top end of the market, Porsche saw its profits drop by 99% en couraging them to sell off the ultra premium bugatti brand, landrover (and the artist formally known as Jaguar) also saw profit fall by 99% and even “the king of the K”, (Ferrari themselves) have seen their shares decline by around 30% since the last time we covered the car market on this channel just 6 months ago.
… of course… This stock trend was not helped by the Ferrari Magic Mouse… but that’s actually worth addressing later on.
For now, I know you might all be getting some schadenfreude seeing these companies start to struggle after taking advantage of accommodating economic conditions to screw consumers for the past 5 years…
But like always, it’s important to understand what is actually happening behind the scenes in these companies to see how it is going to impact you…